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    December 12, 2018
    The Gentlemen of the Road banners that hang on the Masonic Temple building will soon get a face lift.   City of Troy Planning Commission voted to approve the application submitted by the Activate Troy Partnership to update the current banners.  The update includes a refresh of the current Gentlemen of the Road (GOTR) Banner and a new banner that will connect the history of Troy with the new City brand. 
    The current banners were placed on the building to commemorate the Gentlemen of the Road Tour.  The music festival hosted by Troy on Labor Day weekend in 2013 brought an economic impact of approximately $20 million and included the group Mumford and Sons.  Since that time, the banners have served as a focal point, welcoming visitors to downtown Troy.  Most recently, they were an inspiration for the “Make It Yours” City brand. 
    “Over time the banners have become faded and worn”, shared Nicole Loy, Chairman of the Activate Troy Partnership.   The Partnership believed it was time for a refresh that would continue to commemorate the significant event, as well as give a fresh perspective on Troy’s historic heritage. 
    One of the GOTR banners, with a refreshed color scheme, will remain.  A new banner will be added with a WACO plane identical to the GOTR banner and placed on a softer background, again to incorporate the new brand palette.  The WACO banner will also include a bar code which commemorates Troy as the location of the first barcode scan in the world as well as the addition of 1814, which is the year Troy was incorporated.   A circle motif in the right upper corner represents the new Troy brand, as well as representing the sun in the sky above the WACO plane. 
    About the Activate Troy Partnership:
    The ATP is a public-private partnership whose mission is to provide community leadership and guidance to potential developers, current property owners, and government leadership regarding the future redevelopment of the Troy Downtown Riverfront area and to assist in shaping the overall future direction of the City of Troy.  The members of the ATP collectively funded the Downtown Riverfront Study and the City branding project and meets bi-weekly to continue to move the goals of the Downtown Riverfront Study forward, as well as to determine ways to better market the City through the use of the new brand to determine methods to attract new development and foot traffic to our Downtown and increase the use of recreational opportunities attached to the trails and river.
    Kathi Roetter, Executive Director
    (937) 339-8769
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