Posts by mbaker
How to Turn One Happy Customer Into Three New Leads
How to Turn One Happy Customer Into Three New Leads Hopefully, your happiest customers are already doing some marketing for you. Maybe they’re mentioning your business to a neighbor or tagging you in a post. Perhaps they’ve told a friend, “You should call them.” The problem is that most small businesses leave those…
Read MoreOne of the Most Affordable (and effective!) Ways to Advertise Your Business
One of the Most Affordable (and effective!) Ways to Advertise Your Business Marketing gets expensive fast. Even social media, which used to be one of the cheapest avenues for exposure, requires paid placement these days. But while social media is still affordable, and targeting is pretty good, if you don’t choose your audience…
Read MoreSelling or Buying a Business? What You Need to Know!
Selling or Buying a Business? What You Need to Know! Selling or Buying a Business? What You Need to Know! “Successorship” or “successors in interest” are terms describing the takeover of one employer’s business by another, generally resulting from a change in ownership due to a purchase, acquisition, or merger. Both the predecessor (seller) and…
Read MoreSmart Ways to Use Summer Interns in Any Business
Smart Ways to Use Summer Interns in Any Business Summer is a great time to consider the advantage of temporary labor. You know that project you’ve been putting off? How about the organization structure you wanted to build? What about that technology trial? Or maybe there’s something you’ve been doing that could easily be managed…
Read More7 Ways to Capture Tax Refund Dollars This Month
7 Ways to Capture Tax Refund Dollars This Month Tax refund season creates a short spending window. The IRS writes that most refunds are issued within 21 days, and people can start checking status shortly after e-filing through the IRS refund tracker. In other words, your future customers are getting a little breathing room…
Read More7 Things You Should Do Before Hiring for the Summer
7 Things You Should Do Before Hiring for the Summer It’s getting to be that time of year again—the summer scramble for capable employees. Colleges are about to go on break. High schools will finish up soon thereafter, and eager summer employees are looking for jobs now. In the past, you probably posted a…
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