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Chamber Connections Blog

36 Creative Ways to Bring More Attention to Your Business

By kroetter_kroetter@troyohiochamber.com | March 29, 2022

Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days-to stand out-you need to get creative.…

3 Creative Ways to Become Top of Mind

By kroetter_kroetter@troyohiochamber.com | March 13, 2022

Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists.   Imagine you have a free evening, and you want to go out to eat. It doesn’t matter how amazing the food is at the new place down…

TikTok Basics for Business

By kroetter_kroetter@troyohiochamber.com | February 28, 2022

Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids.   While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…

Three Tips to Make Sure You’re Ready to Lead

By jfiegl_jfiegl@troyohiochamber.com | February 18, 2022

All successful leaders are always prepared for action. Remaining “on your toes” and ready to spring into action is a key trait of someone who is ready to lead a team to greatness. Here are three tips from the Troy Area Chamber of Commerce on staying ready to lead at all times:  Tip #1: Always…

Job Descriptions: 5 Tips To Make Yours Standout

By jfiegl_jfiegl@troyohiochamber.com | February 4, 2022

The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena. While there are basic elements you need…

Return to Networking in 2022

By jfiegl_jfiegl@troyohiochamber.com | January 12, 2022

By Jenna Kay Fiegl It’s a new year full of promise for growth, networking, and the ability to get back into the community. If you’ve started a new goal such as eating healthy, or joining a gym, way to go! New year’s resolutions may look a little different if you’re a small business owner. Maybe…

A Sit Down With Dungan & LeFevre

By kroetter_kroetter@troyohiochamber.com | January 8, 2022

We had the pleasure of sitting down with one of our presenting sponsors for, *An Evening with Tim Tebow: Be Inspired*, Sarah Worley. Sarah is the President & Managing Partner at Dungan & LeFevre-Attorneys. “It’s not very often when in a smaller community we could have such a big name speaker. So, of course we…

Take the Friction Out of Doing Business with You

By kroetter_kroetter@troyohiochamber.com | August 2, 2021

Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you…

Free (or nearly so) Training for Your Employees

By kroetter_kroetter@troyohiochamber.com | July 9, 2021

Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…

4 Spring Cleaning Data Tips for More Sales

By kroetter_kroetter@troyohiochamber.com | May 24, 2021

  While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.   Let’s get started.   Ways to Spruce Up Your Digital Marketing for Increased Sales…

Employee Engagement

By kroetter_kroetter@troyohiochamber.com | April 23, 2021

Why You Need Someone in Charge of Employee Engagement Immediately At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage…

How to Get Backlinks and Why Your Local Business Needs Them

By kroetter_kroetter@troyohiochamber.com | February 5, 2021

When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…

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