The Power of Personalization
If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to use Word. These days…
4 Myths You Need to Bust Before Hiring An Intern for Your Business
4 Myths You Need to Bust Before Hiring an Intern for Your Business As summer approaches, and it does every year at about the same time, business owners start to think about ways in which they can use the extra help of available college students. Back when I was a college student at a small…
Networking Tips for the New Year
The New Year brings new opportunities for personal and business connections. Networking is a great way to build relationships and expand your professional network. Here are some tips to help you make the most of your networking opportunities: Prepare for the event: Research the event and the people you’ll be meeting, and come up with…
US Chamber Advice for Small Businesses This Holiday Season
US Chamber Advice for Small Businesses This Holiday Season A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” – an estimated total of…
Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to…
Stop Procrastinating Tomorrow
The title of this article is supposed to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue, and employee happiness. But when work is tough and no news sounds good, it’s easy to tell yourself that you’ll handle the hard stuff on…
Are You Ready for These 3 Workplace Trends?
Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put…
5 Ways to Level Up Your Small Biz Marketing
If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business solutions: List Building You need an email list. It’s the best way to stay in touch with your customers, nurture them into a sale, and then remind them to come back. The…
The State of Small Business
The State of Small Business The chamber is the Voice of Business and as the Voice of Business, there’s something we feel the need to express to everyone in this community. Inflation is being felt everywhere, from Fortune 500 companies to solopreneurs just starting out. However, the difference between large-scale companies and smaller ones…
36 Creative Ways to Bring More Attention to Your Business
36 Creative Ways to Bring More Attention to Your Business Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is…
3 Creative Ways to Become Top of Mind
Do you want people to think about your business before all others? Of course, you do. The first step to patronizing your business is remembering it exists. Imagine you have a free evening, and you want to go out to eat. It doesn’t matter how amazing the food is at the new place down…
TikTok Basics for Business
Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…