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Chamber Connections Blog

Take the Friction Out of Doing Business with You

By kroetter_kroetter@troyohiochamber.com | August 2, 2021

Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you…

Free (or nearly so) Training for Your Employees

By kroetter_kroetter@troyohiochamber.com | July 9, 2021

Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…

4 Spring Cleaning Data Tips for More Sales

By kroetter_kroetter@troyohiochamber.com | May 24, 2021

  While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.   Let’s get started.   Ways to Spruce Up Your Digital Marketing for Increased Sales…

Employee Engagement

By kroetter_kroetter@troyohiochamber.com | April 23, 2021

Why You Need Someone in Charge of Employee Engagement Immediately At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage…

How to Get Backlinks and Why Your Local Business Needs Them

By kroetter_kroetter@troyohiochamber.com | February 5, 2021

When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…

4 New Year’s Resolutions for Your Small Business

By kroetter_kroetter@troyohiochamber.com | January 18, 2021

This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…

Start Selling Through Social with 3 Awesome Post Examples

By kroetter_kroetter@troyohiochamber.com | December 17, 2020

According to recent research by BlueVenn, 17% of shoppers do not plan on shopping in stores this year (up from 8% in 2019) and it makes sense that 61% of marketers fear losing their business to online sources. If you’re one of those marketers or businesses who worries your customers are leaving you for online…

6 Resources and Tips to Make Your Holiday Business Better

By kroetter_kroetter@troyohiochamber.com | October 26, 2020

Concern over the holiday shopping season is one that’s looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are things you can do to make…

4 Must-have’s for an Awesome Business Newsletter

By kroetter_kroetter@troyohiochamber.com | September 2, 2020

Do you have a business newsletter? If you don’t, what’s holding you back? Is content the issue? Are you just not sure what you’re going to tell your customers in every newsletter? Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a…

Should You Take a Political or Social Stance with Your Business?

By kroetter_kroetter@troyohiochamber.com | June 23, 2020

This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who…

How To Build A Tribe For Your Business

By kroetter_kroetter@troyohiochamber.com | May 20, 2020

Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there’d be a host of people growing their…

4 ways to pull stories out of your customers

4 Ways to Pull Great Stories Out of Your Customers

By sa99_2386 | November 13, 2019

Storytelling makes for amazing marketing because people don’t realize they’re being marketed to. They’re pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you…

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