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Value Proposition

How to Create a Value Proposition That Matters to Your Customer

By sa99_2386 | January 28, 2019

If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you find and communicate yours and why do you need to? A…

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