Posts by Kathi Roetter
Understanding Your Chamber – Part 2
Understanding Your Chamber – Part 2 Who Does What in Troy? One of Troy’s greatest strengths is the number of organizations and people working every day to move our community forward. It can also make things a little confusing. The Troy Area Chamber of Commerce, Troy Development Council, City of Troy, Troy Main Street, Miami…
Read MoreUnderstanding Your Chamber – Part 1
Understanding Your Chamber – Part 1 Why Advocacy Matters At the Troy Area Chamber of Commerce, one of our most important responsibilities extends beyond networking events, ribbon cuttings, and educational programs. We serve as an advocate for the businesses that invest in our community, employ our neighbors, and contribute to the quality of life we all enjoy. …
Read MoreThe Missing Piece in Your Business Story
The Missing Piece in Your Business Story Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also…
Read MoreBeing Findable Online Just Changed a Little. Here’s Your Checklist
Being Findable Online Just Changed a Little. Here’s Your Checklist Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate…
Read MoreThis One Thing Still Beats Any Algorithm
This One Thing Still Beats Any Algorithm There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can…
Read MoreYour Best Customers Probably Don’t Know Everything You Offer
Your Best Customers Probably Don’t Know Everything You Offer You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event…
Read MoreOutdated Business Practices Are Costing You More Than You Think
Outdated Business Practices Are Costing You More Than You Think Hello. 1999 is calling. They want their business practices back. If you’re old enough, that line may remind you of the classic 90s sitcom Seinfeld. But sadly, many offices are still running the same way that Elaine and George experienced way back when. Why? Because…
Read MorePower Tool Safety at Work:
Power Tool Safety at Work: Power Tool Safety at Work: Protecting People, Productivity and Property Power tools play an essential role in many industries, including construction, manufacturing and maintenance. Examples of some power tools include circular saws, drill presses, bench grinders, air hammers/chisels, concrete drills and torque wrenches. Even though these tools increase efficiency, they…
Read MoreBrain Fog Is Costing Your Business More Than You Think–Here’s How to Clear It
Brain Fog Is Costing Your Business More Than You Think–Here’s How to Clear It For a small business owner, the most critical piece of equipment isn’t your laptop, your CRM, or your delivery van—it’s your brain. When you are the visionary, the strategist, and the customer service department, your cognitive clarity determines your bottom line.…
Read MoreChamber Partners with Yodel to Launch AI Based Event Calendar for the Community
Chamber Partners with Yodel to Launch AI Based Event Calendar for the Community The Troy Chamber is thrilled to announce a new partnership with Yodel Event Calendar to enhance our online event calendar. By integrating Yodel’s automated event calendar technology, we will now provide our residents and visitors with a more comprehensive, up-to-date, and user-friendly…
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