Posts by Kathi Roetter
Leadership Troy – Frequently Asked Questions
Leadership Troy – Frequently Asked Questions What is Leadership Troy? Expand Leadership Troy is a 10-month community leadership development program of the Troy Area Chamber of Commerce. For more than 40 years, the program has helped participants develop leadership skills, build meaningful connections, and gain a deeper understanding of Troy and the greater Miami County…
Read MoreUnderstanding Your Chamber – Part 5
Understanding Your Chamber – Part 5 What is the Troy Area Chamber of Commerce? Throughout our Understanding Your Chamber series, we have explored the different organizations and people working to move Troy and Miami County forward. We have discussed advocacy, explained who does what in our community, and taken a closer look at the Troy…
Read MoreUnderstanding Your Chamber – Part 4
Understanding Your Chamber – Part 4 What Is the Troy Chamber Foundation? In our last Understanding Your Chamber article, we took a closer look at the Troy Development Council and its role in supporting economic development. This time, we are focusing on another organization closely connected to the Troy Area Chamber of Commerce: the Troy…
Read MoreUnderstanding Your Chamber – Part 3
Understanding Your Chamber – Part 3 Part 3: What Is the Troy Development Council? In our last Understanding Your Chamber article, we explored the different roles community organizations play in moving Troy forward. This time, we’re taking a closer look at one organization that works closely with the Troy Area Chamber of Commerce: the Troy…
Read MoreUnderstanding Your Chamber – Part 2
Understanding Your Chamber – Part 2 Who Does What in Troy? One of Troy’s greatest strengths is the number of organizations and people working every day to move our community forward. It can also make things a little confusing. The Troy Area Chamber of Commerce, Troy Development Council, City of Troy, Troy Main Street, Miami…
Read MoreUnderstanding Your Chamber – Part 1
Understanding Your Chamber – Part 1 Why Advocacy Matters At the Troy Area Chamber of Commerce, one of our most important responsibilities extends beyond networking events, ribbon cuttings, and educational programs. We serve as an advocate for the businesses that invest in our community, employ our neighbors, and contribute to the quality of life we all enjoy. …
Read MoreThe Missing Piece in Your Business Story
The Missing Piece in Your Business Story Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also…
Read MoreBeing Findable Online Just Changed a Little. Here’s Your Checklist
Being Findable Online Just Changed a Little. Here’s Your Checklist Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate…
Read MoreThis One Thing Still Beats Any Algorithm
This One Thing Still Beats Any Algorithm There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can…
Read MoreYour Best Customers Probably Don’t Know Everything You Offer
Your Best Customers Probably Don’t Know Everything You Offer You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event…
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