How to Get Backlinks and Why Your Local Business Needs Them
When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…
4 New Year’s Resolutions for Your Small Business
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…
6 Resources and Tips to Make Your Holiday Business Better
Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are things you can do to make…
4 Must-have’s for an Awesome Business Newsletter
Do you have a business newsletter? If you don’t, what’s holding you back? Is content the issue? Are you just not sure what you’re going to tell your customers in every newsletter? Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a…
Should You Take a Political or Social Stance with Your Business?
This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who…
How To Build A Tribe For Your Business
Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there’d be a host of people growing their…
4 Ways to Pull Great Stories Out of Your Customers
Storytelling makes for amazing marketing because people don’t realize they’re being marketed to. They’re pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you…
4 Powerful Ways the Chamber Provides Solutions for Small Business Owners
In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.…
How to Succeed in Influencer Marketing without Being Annoying
The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to…
5 Things You Do That Turn Customers Off
One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you have a good one or a bad one.…
4 Steps to Reworking Your Personal Brand
Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect…
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