4 Steps to Reworking Your Personal Brand
Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect…
March Safety News – OSHA Increases Fines
OSHA Increases Fines Again By: Gary W. Hanson In 2016 OSHA started to index the fines they would issue as a result of a specific violation to the annual inflation index. Up to that time the fine for a serious violation was $7,000 maximum and for willful $120,000 maximum. These fines had stayed steady up…
How to Create a Value Proposition That Matters to Your Customer
If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you find and communicate yours and why do you need to? A…
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