TikTok Basics for Business
Are you on TikTok? Maybe you’re just figuring out video and livestreaming and you have written off TikTok as a site for kids. While you aren’t wrong about that (32.5% of users are between 10 and 19, while 41 percent of TikTok users are between 16 and 24 years old), the TikTok adult audience…
Three Tips to Make Sure You’re Ready to Lead
All successful leaders are always prepared for action. Remaining “on your toes” and ready to spring into action is a key trait of someone who is ready to lead a team to greatness. Here are three tips from the Troy Area Chamber of Commerce on staying ready to lead at all times: Tip #1: Always…
Job Descriptions: 5 Tips To Make Yours Standout
The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in the employment arena. While there are basic elements you need…
Return to Networking in 2022
By Jenna Kay Fiegl It’s a new year full of promise for growth, networking, and the ability to get back into the community. If you’ve started a new goal such as eating healthy, or joining a gym, way to go! New year’s resolutions may look a little different if you’re a small business owner. Maybe…
A Sit Down With Dungan & LeFevre
We had the pleasure of sitting down with one of our presenting sponsors for, *An Evening with Tim Tebow: Be Inspired*, Sarah Worley. Sarah is the President & Managing Partner at Dungan & LeFevre-Attorneys. “It’s not very often when in a smaller community we could have such a big name speaker. So, of course we…
Take the Friction Out of Doing Business with You
Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you…
Free (or nearly so) Training for Your Employees
Brownie Wise (the saleswoman behind the success of Tupperware) said, “If you want to build a business, build the people.” This is incredibly important but now more than ever. With the hiring shortage going on, you must do something to make your business stand out and helping potential employees understand they can have a career…
4 Spring Cleaning Data Tips for More Sales
While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales. Let’s get started. Ways to Spruce Up Your Digital Marketing for Increased Sales…
Employee Engagement
Why You Need Someone in Charge of Employee Engagement Immediately At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need to engage…
How to Get Backlinks and Why Your Local Business Needs Them
When I was in marketing for a tech company in the beginning days of content marketing, links were gold. Every time someone linked to our content my boss got excited. While I loved the free publicity and SEO awesomeness we acquired from links, I hated the act of actively pursuing them. It felt like we…
4 New Year’s Resolutions for Your Small Business
This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing…
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