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How to Use Connections As a Competitive Advantage
How to Use Connections As a Competitive Advantage It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry…
Read MoreYour Business Has Changed. Has Your Insurance?
Your Business Has Changed. Has Your Insurance? When you first opened your business, you probably checked a long list of boxes. Business license? Done. Website? Yep. Insurance? Handled. But here’s the thing about your businesses—you’re probably not the same business today as you were when you opened. Not if you’re successful. You’ve had to change,…
Read MoreHow to Harness the Power of Your Reviews to Increase Sales
How to Harness the Power of Your Reviews to Increase Sales A good review is a sales team member you didn’t have to train, pay, or gently remind to update the CRM. It’s also the most brilliant marketer you have. Hopefully you’re already collecting positive reviews. But it’s likely you read them, feel…
Read MoreNeed Money for Your Small Business?
Need Money for Your Small Business? Here’s What You Need to Know About SBA’s Patriot Pitch Competition The U.S. Small Business Administration (SBA) has launched the Patriot Pitch Competition, a national pitch contest designed to spotlight innovative small businesses across the country. The competition includes a $1 million cash prize pool funded by Clover…
Read MoreAre You Accidentally Killing Your Business’ Unique Value Proposition?
Are You Accidentally Killing Your Business’ Unique Value Proposition? Are You Accidentally Killing Your Business’ Unique Value Proposition? Most businesses don’t lose their edge in one dramatic, cinematic moment. They lose it quietly. A tweak here. Following a trend there. A consultant recommendation that sounds smart but doesn’t fit. A few AI-generated ideas pasted into…
Read MoreHow to Turn One Happy Customer Into Three New Leads
How to Turn One Happy Customer Into Three New Leads Hopefully, your happiest customers are already doing some marketing for you. Maybe they’re mentioning your business to a neighbor or tagging you in a post. Perhaps they’ve told a friend, “You should call them.” The problem is that most small businesses leave those…
Read MoreSmart Ways to Use Summer Interns in Any Business
Smart Ways to Use Summer Interns in Any Business Summer is a great time to consider the advantage of temporary labor. You know that project you’ve been putting off? How about the organization structure you wanted to build? What about that technology trial? Or maybe there’s something you’ve been doing that could easily be managed…
Read More7 Things You Should Do Before Hiring for the Summer
7 Things You Should Do Before Hiring for the Summer It’s getting to be that time of year again—the summer scramble for capable employees. Colleges are about to go on break. High schools will finish up soon thereafter, and eager summer employees are looking for jobs now. In the past, you probably posted a…
Read MoreHow to Get More Love for Your Business on Social Media
How to Get More Love for Your Business on Social Media Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching…
Read MoreThe Power of Personalization
The Power of Personalization If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to…
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