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How to Turn One Happy Customer Into Three New Leads
How to Turn One Happy Customer Into Three New Leads Hopefully, your happiest customers are already doing some marketing for you. Maybe they’re mentioning your business to a neighbor or tagging you in a post. Perhaps they’ve told a friend, “You should call them.” The problem is that most small businesses leave those…
Read MoreSmart Ways to Use Summer Interns in Any Business
Smart Ways to Use Summer Interns in Any Business Summer is a great time to consider the advantage of temporary labor. You know that project you’ve been putting off? How about the organization structure you wanted to build? What about that technology trial? Or maybe there’s something you’ve been doing that could easily be managed…
Read More7 Things You Should Do Before Hiring for the Summer
7 Things You Should Do Before Hiring for the Summer It’s getting to be that time of year again—the summer scramble for capable employees. Colleges are about to go on break. High schools will finish up soon thereafter, and eager summer employees are looking for jobs now. In the past, you probably posted a…
Read MoreHow to Get More Love for Your Business on Social Media
How to Get More Love for Your Business on Social Media Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching…
Read MoreThe Power of Personalization
The Power of Personalization If this article had been written in the 1990s, it would have meant something very different. Back then, personalization meant mail merges. The fact we could personalize communication to include the recipient’s first name (and later other fields), was the coolest thing ever. It showed someone who really knew how to…
Read MoreEmployee Engagement
Employee Engagement Why You Need Someone in Charge of Employee Engagement Immediately At the risk of sounding like a broken record, engagement is critical to your business. Now more than ever. It’s so important that I wish I could create a new name for it so people would pay more attention. Being told you need…
Read More5 Things You Do That Turn Customers Off
5 Things You Do That Turn Customers Off One of the things marketing consultants and business coaches will tell you is to be yourself on social media and in your blogging. Let your tone come through and allow people to get to know you. Your personality will help you stand out. And it does, whether you…
Read More4 Steps to Reworking Your Personal Brand
4 Steps to Reworking Your Personal Brand Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding…
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