Marketing
The Missing Piece in Your Business Story
The Missing Piece in Your Business Story Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also…
Read MoreBeing Findable Online Just Changed a Little. Here’s Your Checklist
Being Findable Online Just Changed a Little. Here’s Your Checklist Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate…
Read MoreYour Best Customers Probably Don’t Know Everything You Offer
Your Best Customers Probably Don’t Know Everything You Offer You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event…
Read MoreChamber Partners with Yodel to Launch AI Based Event Calendar for the Community
Chamber Partners with Yodel to Launch AI Based Event Calendar for the Community The Troy Chamber is thrilled to announce a new partnership with Yodel Event Calendar to enhance our online event calendar. By integrating Yodel’s automated event calendar technology, we will now provide our residents and visitors with a more comprehensive, up-to-date, and user-friendly…
Read MoreUnwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied,…
Read MoreHow to Get More Love for Your Business on Social Media
How to Get More Love for Your Business on Social Media Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching…
Read MoreAre You Selling What Your CustomersNeed?
Are You Selling What Your CustomersNeed? This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years…
Read MoreHow to Embrace More Than Just Christmas in Your Business
How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and…
Read MoreUS Chamber Advice for Small Businesses This Holiday Season
US Chamber Advice for Small Businesses This Holiday Season US Chamber Advice for Small Businesses This Holiday Season A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping…
Read More5 Ways to Level Up Your Small Biz Marketing
5 Ways to Level Up Your Small Biz Marketing If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business solutions: List Building You need an email list. It’s the best way to stay in touch with your customers, nurture them into a…
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