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4 Spring Cleaning Data Tips for More Sales   While we are quickly heading toward the heat of summer, there’s still time to do some spring cleaning with your data. A nice clean email list can help you make the most of your ecommerce and increase summer sales.   Let’s get started.   Ways to…

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4 New Year’s Resolutions for Your Small Business This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a…

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6 Resources and Tips to Make Your Holiday Business Better Concern over the holiday shopping season is one that’s looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not…

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Should You Take a Political or Social Stance with Your Business? This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But…

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How To Build A Tribe For Your Business Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly…

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Value Proposition

How to Create a Value Proposition That Matters to Your Customer If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you…

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