Business Development
The Missing Piece in Your Business Story
The Missing Piece in Your Business Story Business owners are often encouraged to define their “why.” In fact, ever since Simon Sinek’s famous TED Talk, business pros have been asking themselves: Why do I do what I do? Why does my business exist? Why should customers care? Those are useful questions, but they can also…
Read MoreBeing Findable Online Just Changed a Little. Here’s Your Checklist
Being Findable Online Just Changed a Little. Here’s Your Checklist Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate…
Read MoreThis One Thing Still Beats Any Algorithm
This One Thing Still Beats Any Algorithm There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can…
Read MoreYour Best Customers Probably Don’t Know Everything You Offer
Your Best Customers Probably Don’t Know Everything You Offer You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve event…
Read MoreOne of the Most Affordable (and effective!) Ways to Advertise Your Business
One of the Most Affordable (and effective!) Ways to Advertise Your Business Marketing gets expensive fast. Even social media, which used to be one of the cheapest avenues for exposure, requires paid placement these days. But while social media is still affordable, and targeting is pretty good, if you don’t choose your audience…
Read More7 Ways to Capture Tax Refund Dollars This Month
7 Ways to Capture Tax Refund Dollars This Month Tax refund season creates a short spending window. The IRS writes that most refunds are issued within 21 days, and people can start checking status shortly after e-filing through the IRS refund tracker. In other words, your future customers are getting a little breathing room…
Read MoreUnwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied,…
Read MoreAre You Selling What Your CustomersNeed?
Are You Selling What Your CustomersNeed? This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years…
Read MoreHow to Embrace More Than Just Christmas in Your Business
How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and…
Read MoreNetworking Tips for the New Year
Networking Tips for the New Year The New Year brings new opportunities for personal and business connections. Networking is a great way to build relationships and expand your professional network. Here are some tips to help you make the most of your networking opportunities: Prepare for the event: Research the event and the people…
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